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News Update – July 7th 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism

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Jobs Update – July 6th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Spyderco. Spyderco, based in Golden, Colorado, is a cutlery company that produces knives and knife sharpeners. Spyderco pioneered many features that are now common in folding knives, including the pocket clip, serrations, and the opening hole. They’re hiring a Retail Sales Associate and a Sales Representative.

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Jobs Update – June 29th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Sturm Ruger & Co., Inc., also known just as Ruger. Ruger is a highly successful, high-end manufacturer of sporting rifles, shotguns and handguns. They’re currently hiring a Design Engineer and a Maintenance Specialist for their Prescott, Arizona location. 

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Marketing Basics Website

Explaining metrics: website user vs website session?

In 2015, Google Analytics changed their naming conventions and added in stats for Sessions and for Users. It’s still a little tricky to decipher what this means so here’s a quick overview.

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News Update – June 23rd 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism

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Other

Jobs Update – June 22nd 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Kinsey’s, one of the main distributors for the outdoor hunting industry in the US. Founded in 1952, their headquarters are located in Mount Joy, Pennsylvania. They’re currently hiring a Consumer Brands Supply-Chain Manager and an Internal Sales Representative.

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Marketing We Love

We’re fans of: Coursera

Every month, we highlight a brand that we’re fans of and we think you should know about ‘em, too. For June 2017, our focus is on Coursera.

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Marketing Basics Website

Explaining metrics: what is a bounce rate?

One of the most commonly referred to metrics for websites is the bounce rate.

It does not refer to how round your visitors are.

It does, however, give you some relatively helpful information in terms of their behavior within your website.

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News Update – June 16th 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism

Categories
Other

Jobs Update – June 15th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Recreational Equipment, Inc., commonly known as REI. REI is organized as a consumers’ co-operative. They sell sporting goods, camping gear, travel equipment, and clothing. Right now, they’re hiring a Supply Operations Analyst, a Senior User Experience Designer and a Front End Software Engineer for their headquarters in Kent, Washington.