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The Pros and Cons of Franchising Esport Leagues

According to Cody Luongo at Esports Insider, “Franchising promises longevity and a sustainable ecosystem for esports to snowball in, providing a structure professional gaming was formerly unequipped with.” As with any scenario, there are pros and cons. This article explores some of the pros and cons of esport leagues switching to a franchised format. Continue reading “The Pros and Cons of Franchising Esport Leagues”

Esports Organizations + Content Creators

100 Thieves welcomed CouRageJD to its content creator team
100 Thieves announce CouRageJD to join its content creator team.

Have you ever noticed that esport organizations sign players that do not play on their esport rosters? For example, 2019 Content Creator of the Year finalist Jack “CouRage” Dunlop does not play on a professional roster for 100 Thieves. However, as of May 28th, 2019, 100 Thieves welcomed CouRageJD to its content creator team. So, why would an organization like 100 Thieves want to sign someone that will never win them a League of Legends World Championship? Continue reading “Esports Organizations + Content Creators”

Indie game video basics for teasers, trailers and gifs

One of the most powerful assets in video game marketing is the use of videos. Seems intuitive, no? It’s in the freaking name of the hobby.

Here’s how to put the video back into video games for your marketing efforts.

Please note: this is NOT a guide on the technical aspect of actual video creation – we tend to leave that up to the videographers either on-staff or who we contract in to help with this piece of the marketing puzzle. Continue reading “Indie game video basics for teasers, trailers and gifs”

Can I do my own marketing for my game?

I get this question pretty regularly – can I do my own marketing for my video game? Or my games-industry adjacent organization?

Mainly this comes from smaller indie dev teams (with fewer than 10 people) but occasionally from larger groups.

The short answer: yes, of course.

The long answer: yes but you may not want to and here’s why (with a follow-up at the end – I know, this is biased, but I’ll try to be fair.)

Continue reading “Can I do my own marketing for my game?”