According to Cody Luongo at Esports Insider, “Franchising promises longevity and a sustainable ecosystem for esports to snowball in, providing a structure professional gaming was formerly unequipped with.” As with any scenario, there are pros and cons. This article explores some of the pros and cons of esport leagues switching to a franchised format. Continue reading “The Pros and Cons of Franchising Esport Leagues”
Have you ever noticed that esport organizations sign players that do not play on their esport rosters? For example, 2019 Content Creator of the Year finalist Jack “CouRage” Dunlop does not play on a professional roster for 100 Thieves. However, as of May 28th, 2019, 100 Thieves welcomed CouRageJD to its content creator team. So, why would an organization like 100 Thieves want to sign someone that will never win them a League of Legends World Championship? Continue reading “Esports Organizations + Content Creators”
I was privileged enough in terms of money and time to be able to attend the digital GamesBeat summit last week. Mainly because I was curious. But also because I’ve been trapped at home for over a month and while my husband is my favorite person (and Leo is more coherent these days), talking to new people was crazy neat. Continue reading “GamesBeat 2020 Wrap-up”
Riot Games is marketing Valorant into becoming the most anticipated game ever. Continue reading “How Riot Games is Marketing Valorant to Become the Most Hyped Game Ever”
So nobody knows what the next few months hold and I’m not any wiser than any other shmuck out there. I do know, however, that some brands are pretty gross lately and I feel like calling them out. I mean, what else have I got to do? Continue reading “Some examples on how not to do COVID-19 marketing”
One of the most powerful assets in video game marketing is the use of videos. Seems intuitive, no? It’s in the freaking name of the hobby.
Here’s how to put the video back into video games for your marketing efforts.
Please note: this is NOT a guide on the technical aspect of actual video creation – we tend to leave that up to the videographers either on-staff or who we contract in to help with this piece of the marketing puzzle. Continue reading “Indie game video basics for teasers, trailers and gifs”
I get this question pretty regularly – can I do my own marketing for my video game? Or my games-industry adjacent organization?
Mainly this comes from smaller indie dev teams (with fewer than 10 people) but occasionally from larger groups.
The short answer: yes, of course.
The long answer: yes but you may not want to and here’s why (with a follow-up at the end – I know, this is biased, but I’ll try to be fair.)
It can be good to be ambitious. But I’m going to try to convince you that maintenance, not innovation, is one of the biggest things that can help marketing succeed.
In my last blog, I wrote about the effectiveness of Influencer Marketing in Video Games, but it will not be useful for your business if you do not approach it correctly. I want to use this blog to help you implement Influencer Marketing into your strategy. Continue reading “How to get started with influencer marketing in video games”