One of the most powerful assets in video game marketing is the use of videos. Seems intuitive, no? It’s in the freaking name of the hobby.
Here’s how to put the video back into video games for your marketing efforts.
Please note: this is NOT a guide on the technical aspect of actual video creation – we tend to leave that up to the videographers either on-staff or who we contract in to help with this piece of the marketing puzzle. Continue reading “Indie game video basics for teasers, trailers and gifs”
It is no secret that esports is a thriving industry. Newzoo reports that the global revenue for esports in 2020 will be $1.1 billion. Continue reading “Esports money & how it’s made”
I get this question pretty regularly – can I do my own marketing for my video game? Or my games-industry adjacent organization?
Mainly this comes from smaller indie dev teams (with fewer than 10 people) but occasionally from larger groups.
The short answer: yes, of course.
The long answer: yes but you may not want to and here’s why (with a follow-up at the end – I know, this is biased, but I’ll try to be fair.)
Continue reading “Can I do my own marketing for my game?”
It can be good to be ambitious. But I’m going to try to convince you that maintenance, not innovation, is one of the biggest things that can help marketing succeed.
Continue reading “Maintenance over innovation in marketing”
In my last blog, I wrote about the effectiveness of Influencer Marketing in Video Games, but it will not be useful for your business if you do not approach it correctly. I want to use this blog to help you implement Influencer Marketing into your strategy. Continue reading “How to get started with influencer marketing in video games”
We’re thrilled to announce our newest team member to join Exothermic – Aaron Ashlock! Continue reading “Welcome to the team, Aaron Ashlock!”
What is Influencer Marketing?
I recently went on my Bachelor trip. When we stopped to get gas, one of my groomsmen (Grubbs) came out of the gas station holding a Coconut-Berry Red Bull. To everyone else, Grubbs was getting a random drink. However, I happen to know that Grubbs is a massive consumer of live-streams. The largest streamer is Ninja and Red Bull is a sponsor of Ninja. I also happen to know that Ninja’s “favorite” flavor of Red Bull is none other than Coconut-Berry. Coincidence, or something more? When I asked Grubbs about it he said: “I don’t even really like coconut but I started liking it probably just because he did.” Continue reading “Influencer marketing in video games”
Here are a few things I see taking place in the murky marketing world supporting video games and companies near the video game industry in 2020. Continue reading “Video game marketing predictions for 2020”
As a marketer who is a big fan of email marketing, I can get easily riled when I see people abusing emails as a marketing channel or using email marketing illegally. Continue reading “Don’t gaslight people with your email subject lines”
Gotta show some love for local NC developers this year as a ton of great titles have come out! If you’re low on time (or ideas), support some local game companies with games that have been released this year. And for the record: I am making zero money off of this post. I just want to see some love for some good NC games! Continue reading “Last minute holiday idea: give games from NC developers made in 2019”