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Indie game video basics for teasers, trailers and gifs

One of the most powerful assets in video game marketing is the use of videos. Seems intuitive, no? It’s in the freaking name of the hobby.

Here’s how to put the video back into video games for your marketing efforts.

Please note: this is NOT a guide on the technical aspect of actual video creation – we tend to leave that up to the videographers either on-staff or who we contract in to help with this piece of the marketing puzzle. Continue reading “Indie game video basics for teasers, trailers and gifs”

Can I do my own marketing for my game?

I get this question pretty regularly – can I do my own marketing for my video game? Or my games-industry adjacent organization?

Mainly this comes from smaller indie dev teams (with fewer than 10 people) but occasionally from larger groups.

The short answer: yes, of course.

The long answer: yes but you may not want to and here’s why (with a follow-up at the end – I know, this is biased, but I’ll try to be fair.)

Continue reading “Can I do my own marketing for my game?”

Influencer marketing in video games

What is Influencer Marketing?

I recently went on my Bachelor trip. When we stopped to get gas, one of my groomsmen (Grubbs) came out of the gas station holding a Coconut-Berry Red Bull. To everyone else, Grubbs was getting a random drink. However, I happen to know that Grubbs is a massive consumer of live-streams. The largest streamer is Ninja and Red Bull is a sponsor of Ninja.  I also happen to know that Ninja’s “favorite” flavor of Red Bull is none other than Coconut-Berry. Coincidence, or something more? When I asked Grubbs about it he said: “I don’t even really like coconut but I started liking it probably just because he did.” Continue reading “Influencer marketing in video games”

Last minute holiday idea: give games from NC developers made in 2019

Gotta show some love for local NC developers this year as a ton of great titles have come out! If you’re low on time (or ideas), support some local game companies with games that have been released this year. And for the record: I am making zero money off of this post. I just want to see some love for some good NC games! Continue reading “Last minute holiday idea: give games from NC developers made in 2019”