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Influencer marketing in video games

What is Influencer Marketing?

I recently went on my Bachelor trip. When we stopped to get gas, one of my groomsmen (Grubbs) came out of the gas station holding a Coconut-Berry Red Bull. To everyone else, Grubbs was getting a random drink. However, I happen to know that Grubbs is a massive consumer of live-streams. The largest streamer is Ninja and Red Bull is a sponsor of Ninja.  I also happen to know that Ninja’s “favorite” flavor of Red Bull is none other than Coconut-Berry. Coincidence, or something more? When I asked Grubbs about it he said: “I don’t even really like coconut but I started liking it probably just because he did.” Continue reading “Influencer marketing in video games”

Last minute holiday idea: give games from NC developers made in 2019

Gotta show some love for local NC developers this year as a ton of great titles have come out! If you’re low on time (or ideas), support some local game companies with games that have been released this year. And for the record: I am making zero money off of this post. I just want to see some love for some good NC games! Continue reading “Last minute holiday idea: give games from NC developers made in 2019”

Customer support as an extension of marketing

Customer care and service is one of your best marketing tools in the video game industry. The industry is known for its extremes – several companies, big and small, offer next to nothing in terms of support for their users and fans.

But the companies who go the extra mile and provide for their users tend to benefit from it.

So, say you spent money acquiring customers. Customer care and ensuring a great onboarding experience helps retain the users that you spent marketing money obtaining in the first freaking place.

Here’s how you can start thinking of customer support more seriously, even if you’re a small indie developer. Continue reading “Customer support as an extension of marketing”

So you’ve got an email sign-up button on your site, now what?

Pretty much every company has a “sign-up for more information!” button on their site these days that leads to a Gravity Forms or Ninja Forms repository that nobody remembers to check or, even better, a free MailChimp account that nobody remembers to check.

And then pretty much every company neglects to actually email people who opt in for more information. People have come to the site, said “please give me more information!” and then never received any follow-up.

Then when the company actually needs to send out a message (maybe they’re ready to announce a new game or new product line), there’s no process in place. No emails have been sent before to replicate, lists haven’t been segmented so there’s no telling who you’re actually emailing, or the email is sent and everyone either ignores it or marks the message as spam because they’ve forgotten about signing up in the first place.

Here are a few tips to get your company to send emails on a regular basis, even if you’re on the fence about doing so, so that when you need to email people they’re a) used to getting messages from you and b) you’ve already got a system in place to get your message out to people who want to hear it. Continue reading “So you’ve got an email sign-up button on your site, now what?”