Blog

Jobs Update – June 29th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Sturm Ruger & Co., Inc., also known just as Ruger. Ruger is a highly successful, high-end manufacturer of sporting rifles, shotguns and handguns. They’re currently hiring a Design Engineer and a Maintenance Specialist for their Prescott, Arizona location.  Continue reading “Jobs Update – June 29th 2017”

News Update – June 23rd 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism

Continue reading “News Update – June 23rd 2017”

Jobs Update – June 22nd 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Kinsey’s, one of the main distributors for the outdoor hunting industry in the US. Founded in 1952, their headquarters are located in Mount Joy, Pennsylvania. They’re currently hiring a Consumer Brands Supply-Chain Manager and an Internal Sales Representative. Continue reading “Jobs Update – June 22nd 2017”

News Update – June 16th 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism

Continue reading “News Update – June 16th 2017”

Jobs Update – June 15th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Recreational Equipment, Inc., commonly known as REI. REI is organized as a consumers’ co-operative. They sell sporting goods, camping gear, travel equipment, and clothing. Right now, they’re hiring a Supply Operations Analyst, a Senior User Experience Designer and a Front End Software Engineer for their headquarters in Kent, Washington. Continue reading “Jobs Update – June 15th 2017”

A/B testing email subject lines

A/B testing sounds a lot more fancy than it is. In reality, several tools make testing your marketing techniques very simple and very, very useful these days.

One of the things we highly recommend testing as soon as possible are your email marketing subject lines. Email marketing is one of our favorite (and most effective) digital marketing channels for both B2B and B2C organizations.

So why not constantly be improving it? Continue reading “A/B testing email subject lines”

Track and test your marketing

If you were an investor, would you spend money on a lot of different stocks or put your funds into several different companies then not track the results? Sounds crazy, right? You want to see how your investments are doing. You may do well in some areas and poorly in others, but you want that data.

So why on earth would you spend money on different marketing channels and not track those results? And then wouldn’t you spend time reviewing what you tracked and optimize your investments going forward?

Tracking and testing is just as important for marketing as it is for investing your personal money. Here’s a guideline for getting started or improving your existing processes. Continue reading “Track and test your marketing”