In my last blog, I wrote about the effectiveness of Influencer Marketing in Video Games, but it will not be useful for your business if you do not approach it correctly. I want to use this blog to help you implement Influencer Marketing into your strategy. Continue reading “How to get started with influencer marketing in video games”
We’re thrilled to announce our newest team member to join Exothermic – Aaron Ashlock! Continue reading “Welcome to the team, Aaron Ashlock!”
What is Influencer Marketing?
I recently went on my Bachelor trip. When we stopped to get gas, one of my groomsmen (Grubbs) came out of the gas station holding a Coconut-Berry Red Bull. To everyone else, Grubbs was getting a random drink. However, I happen to know that Grubbs is a massive consumer of live-streams. The largest streamer is Ninja and Red Bull is a sponsor of Ninja. I also happen to know that Ninja’s “favorite” flavor of Red Bull is none other than Coconut-Berry. Coincidence, or something more? When I asked Grubbs about it he said: “I don’t even really like coconut but I started liking it probably just because he did.” Continue reading “Influencer marketing in video games”
Here are a few things I see taking place in the murky marketing world supporting video games and companies near the video game industry in 2020. Continue reading “Video game marketing predictions for 2020”
As a marketer who is a big fan of email marketing, I can get easily riled when I see people abusing emails as a marketing channel or using email marketing illegally. Continue reading “Don’t gaslight people with your email subject lines”
Gotta show some love for local NC developers this year as a ton of great titles have come out! If you’re low on time (or ideas), support some local game companies with games that have been released this year. And for the record: I am making zero money off of this post. I just want to see some love for some good NC games! Continue reading “Last minute holiday idea: give games from NC developers made in 2019”
Customer care and service is one of your best marketing tools in the video game industry. The industry is known for its extremes – several companies, big and small, offer next to nothing in terms of support for their users and fans.
But the companies who go the extra mile and provide for their users tend to benefit from it.
So, say you spent money acquiring customers. Customer care and ensuring a great onboarding experience helps retain the users that you spent marketing money obtaining in the first freaking place.
Here’s how you can start thinking of customer support more seriously, even if you’re a small indie developer. Continue reading “Customer support as an extension of marketing”
Here’s an example of word of mouth marketing in motion – in early August, a friend of mine messaged and asked, “Have you seen Deep Rock Galactic?” Continue reading “Great Campaign from November, 2017: Deep Rock Galactic’s Alpha Test”
A press kit, also known as a media kit, is a little sliver of your site dedicated to making journalists’ lives easier. If you’ve ever wanted coverage for a game or a notable company update, do yourself a favor and make it simple for media outlets to cover you with a kit. Continue reading “Making a press kit on your site”
Pretty much every company has a “sign-up for more information!” button on their site these days that leads to a Gravity Forms or Ninja Forms repository that nobody remembers to check or, even better, a free MailChimp account that nobody remembers to check.
And then pretty much every company neglects to actually email people who opt in for more information. People have come to the site, said “please give me more information!” and then never received any follow-up.
Then when the company actually needs to send out a message (maybe they’re ready to announce a new game or new product line), there’s no process in place. No emails have been sent before to replicate, lists haven’t been segmented so there’s no telling who you’re actually emailing, or the email is sent and everyone either ignores it or marks the message as spam because they’ve forgotten about signing up in the first place.
Here are a few tips to get your company to send emails on a regular basis, even if you’re on the fence about doing so, so that when you need to email people they’re a) used to getting messages from you and b) you’ve already got a system in place to get your message out to people who want to hear it. Continue reading “So you’ve got an email sign-up button on your site, now what?”