Search engine optimization (SEO) has had a mixed rap for many years now. Several people claim to be SEO experts while failing to effectively help sites boost their search rankings. On the flip side, small business owners have been intimidated by the a lack of HTML and technical knowledge in order to utilize the basics of SEO.
There’s also a fear of messing things up and Google (or other search engines, like Bing or Baidu) “punishing” your site.
I’m tempted to just end this article here…but I guess I’ll explain why.
Owning vs. Renting
As a business owner or a marketing team, you want to spend more time on the properties you own versus the ones that you rent.
You own your website. At no point will the Internet say to you, “You can’t do this on your site” or “The permissions on your site have changed” or “We are not going to promote content from you as regularly.”
options, from bugs to lab-grown meat to large fish farms, in order to feed a world whose population could approach ten billion humans by 2050. Combined with climate change, the food of the distant future may look very different.
The Survivalist Trailer Shows Why There’s No Such Thing as a Peaceful Post-Apocalypse, The Survivalist is the feature debut of writer-director Stephen Fingleton, and if the trailer’s anything to go by, it looks to be a visually stunning and creepily intimate take on the wilderness-dystopia tale. Everybody wants something, everybody needs something, and they’re willing to do just about anything to get it. And who needs a lot of dialogue when you’ve got a stockpile of weapons?
Salt Makes You Hungry, Not Thirsty, Study Says, “In a study carried out during a simulated mission to Mars, an international group of scientists has found exactly the opposite to be true. ‘Cosmonauts’ who ate more salt retained more water, weren’t as thirsty, and needed more energy.” So if you don’t want to gain weight on your trip to Mars, don’t eat salty chips. If you don’t want to gain weight at home, maybe you should stay away from them as well.
Swinging robot inspired by sloths could help future farmers, Could Robots could help us ramp up food production? Georgia Institute of Technology (Georgia Tech) scientists believe so. They designed Tarzan, a robot inspired by swinging sloths, that could help future farmers more effectively monitor their crops.
Surprisingly, it still holds up. Half a decade later, here’s the overview along with a few recent revisions.
Gamification – what is it?
Gamification is still pretty misunderstood.
“Gamification” is, in essence, the process of using game mechanics and game design to enhance things that aren’t games.
In the marketing and startup world, this concept is being heavily embraced and making a lot of people a lot of money right now, whether they have experience in game design and deserve that money or not. Similar to the buzzword of social media, the true experts at social media are the people who were experts at communication and social mechanics that took their knowledge and applied it to online networks. Continue reading “What is Gamification?”
Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:
Survivalist expos are drawing thousands, Companies that make bulk emergency supplies, like ready-made meals and water purifiers, have seen an uptick in sales. Prepper conventions are drawing thousands of people, and the American Preppers Network says membership increased to 40,000 this year, the highest it has ever been.
American Farmers Are Still Fighting Tractor Software Locks, Manufacturers lock consumers into restrictive “user agreements,” and inside “there’s things like you won’t open the case, you won’t repair,” complains a U.S. advocacy group called The Repair Association. But now the issue is getting some more attention in the American press.
Liberals joining survivalist ranks in age of Trump,Survivalism — the stockpiling of food and otherwise preparing for a possible end of civilization — is often associated with isolated, rural and conservative Americans. But liberals are now joining the movement in growing numbers, especially wealthy residents of Silicon Valley, thanks to fears fueled by Donald Trump’s election in November.
At Exothermic, we define self reliance as a lifestyle where you can identify what you’re relying on and make changes where you see fit. Want to be a more self-reliant individual? Here’s five ideas to taking those steps forward.
There’s a ton of articles out there already on how to motivate yourself to achieve your goals and do all of the things. They can totally help you more than I can. But one of the biggest things I support, personally and professionally, is the importance of focusing on one thing and starting small with anything you’re working on.
Mind mapping is an exercise I wholeheartedly recommend. It allows you to zoom out and think about your life, what you want to accomplish, your big picture goals.
That same exercise can work for your business. Just the act of drawing out circles with lots of smaller circles – hey, it helps.
But it can also be terrifically overwhelming. Trying to figure out what you want to accomplish can make you start questioning your priorities and where you are now. Same thing for new year’s resolutions, if you’ve ever been stumped there. What do you want to accomplish?