What is Survivalism?

Surviving is what we do every day of our lives. We eat, drink, sleep, work to keep a roof over our heads, and repeat.

If you check out Maslow’s famous hierarchy of needs, you can see that as humans, we typically want to do more things than just survive:

We’ve built up societies and civilizations to collectively support those lower needs at economies of scale and focus more on supporting the higher ones, the psychological and self-fulfillment ones, more readily.

Survivalism, at its core, asks “What if those sociological structures fall away and we are left on our own? What if a catastrophe happens and we enter a period of uncivilization?” Or, in their terms, “what if shit hits the fan (SHTF)?” Continue reading “What is Survivalism?”

News Update – April 7th 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:


Continue reading “News Update – April 7th 2017”

Jobs Update – April 6th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from REI in Kent, Washington. REI is a a co-op born in the mountains of the Pacific Northwest in 1938 – their goal is to help people have amazing experiences outside. They’re looking for a Manager of e-Commerce Programs, a Director of Talent Management, an Editor of Product Content, a General Accountant and more. Continue reading “Jobs Update – April 6th 2017”

We’re fans of: Litographs

Every month, we highlight a brand that we’re fans of and we think you should know about ‘em, too. For April 2017, our focus is on Litographs.

What is Litographs?

Litographs is an e-commerce company that produces t-shirts, posters, and tote bags created entirely from the text of books. Danny Fein started the business in 2012 on Kickstarter and 2,714 backers provided over $100k for the premise of “entire books on posters and t-shirts.” Continue reading “We’re fans of: Litographs”

Why we don’t support retargeting

If you’ve ever visited a site before and seen that same product you checked out on other websites all over the web – you have been exposed to retargeting. It’s becoming more of a common marketing tactic thanks to Facebook, Twitter, LiveRamp, LiveIntent, AdRoll and many other companies offering stock photos on their home pages of smiling people who have very happily had their privacy invaded.

It’s not really our jam here at Exothermic.

How does retargeting work?

Retargeting works through the magic of pixel-tracking and cookies. Verbatim, from AdRoll’s site:

Technically all that is necessary is to place a JavaScript tag in the footer of your website. This code creates a list of people that visit your site by placing anonymous retargeting “cookies” in their browser. This list allows AdRoll (or other retargeting vendors) to display retargeting ads to your potential customers as they visit other sites. Since AdRoll works with the largest ad exchanges, we can retarget your customers just about anywhere they might go online.

Basically, what it does is latches on to an Internet user after registering a certain website and then when you go to another site that’s within that ad network, it will then show you ads again for that product or site you already visited. Continue reading “Why we don’t support retargeting”

What is self-reliance?

For months, we have been casually polling people – what do they think the term “self-reliance” means?

The formal vs informal definition

The dictionary defines it as “reliance on one’s own powers and resources rather than those of others,” which, you know…isn’t vague at all.

Personally, we define it more in terms of enabling independence. Self-reliance is a difficult thing to pin down because of the fluid nature of our own abilities and how others impact us, directly or indirectly through the resources and commodities we consume.

So at Exothermic, we view it as a lifestyle. A lifestyle fueled by several different forms of motivation, but still a lifestyle. It’s being able to step back, identify what you’re relying on, understanding the good and the bad, and then making steps – large or small ones – to becoming a more independent, self-reliant individual. Continue reading “What is self-reliance?”