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News Update – May 26th 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism

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Jobs Update – May 25th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Gerber Legendary Blades. Founded in 1939 and based in Portland, Oregon, Gerber is an American brand and all products are designed and engineered there too. Gerber’s problem-solving, life-saving products are designed with the unique needs of specific activities in mind. To further those goals, they’re currently hiring a Product Engineer, a Supply Planner, a Test Engineer and a Demand Planner.

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Email Marketing Marketing Basics Marketing We Love

Tool Review: MailChimp

When it comes to email marketing, we’ve helped businesses use a ton of different tools at Exothermic. Depending on your company means you may have different priorities and needs. Fishbowl, for example, is one of the main email marketing programs for restaurant and food-chains. Bronto and Listrak, on the other hand, works more with larger e-commerce corporations.

But if you’re a small business getting started or even a larger one doing your first email marketing push – MailChimp is currently our go-to recommendation.

Forever Free

MailChimp was one of the first email marketing providers who created a free plan and then stuck with it. To date, they still have a “Forever Free” account tier where you can have up to 2,000 subscribers and send those subscribers up to 12,000 emails per month.

 

They don’t require a credit card, a contract or anything other hassles.

Integrations

If you’re using WordPress or another common content management system (CMS), any of the top e-commerce tools (Magento, Shopify, WooCommerce or BigCommerce), Salesforce or other notable customer relationship management (CRM) tools – the list of compatible integrations with MailChimp goes on and on.

Integrations are important for tools in your “marketing stack” so they can play nicely together. You wouldn’t want an email marketing tool that can’t connect with your website, for example, because then you’d have a really hard time providing an easy way for people to sign-up. Speaking of…

Sign-up Forms

MailChimp does a really, really great job of making it easy for you to add people to your system. A lot of systems we’ve used before have very convoluted sign-up processes or data migration processes if you’re taking names from one system and adding them to another.

Sign-up forms and other methods for getting contacts actually into your database are key to growing your email marketing efforts. MailChimp does well at holding your hand through this process and making it easy for nontechnical people to set these components up.

Continuous Improvements

They’ve also come a long way. MailChimp used to be the go-to for start-ups and more technical people because although they had a free plan, it used to be ideal only for teams that were able to upload their own HTML into the system to send it off. Which meant you had to have someone savvy with HTML to make good use of it.

Now, they’ve made continuous improvements to make the user interface (UI) more intuitive and enabled people with no technical skills to get up and running.

It’s still not the most intuitive but with some guidance (and actually taking the time to read their really excellent support materials), just about anyone can get by.

It’s easy to move on

If you outgrow MailChimp’s free plan, they make it very easy to upgrade but also to move on to another system. MailChimp used to be a stepping-stone service but they are doing more and more lately to keep users within their system – and being very transparent about it, too. They even opened their own business and used MailChimp in their “What’s in Store” series to walk people through their own experiences.

All in all, it’s our go-to for getting brands new to email marketing onto a system over other tools like Constant Contact, AWeber, MadMimi, MyEmma and Hatchbuck.

That being said – if you’re new to email marketing and you have the money to invest (rather than opt for free), you may also want to check out Hatchbuck, a relatively new player in this scene that we’ve come to really like.

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News Update – May 19th 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism

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Other

Jobs Update – May 18th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Exxel Outdoors. Exxel Outdoors is one of the leading providers of outdoor recreation products – their brands include Kelty, Sierra Designs, Ultimate Direction, Slumberjack, Mountain Trails, Master Sportsman and more. They’re hiring a Collections Analyst and a Senior Product Manager for their Boulder, Colorado office and a new Director of Plant Operations for their Haleyville, Alabama facility.

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Email Marketing Marketing Basics Marketing We Love

Getting started with email marketing

Email marketing may seem passe by 2017, but it’s still one of the most effective digital marketing channels to date.

Nearly everyone has an email address, whereas social channels are scattered across different demographics. There are hard, trackable numbers you can associate with email marketing and a ton of different ways to use them, regardless of your business’ focus point.

Here’s a quick overview on using email marketing for a small to medium-sized business.

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News Update – May 12th 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism

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Other

Jobs Update – May 11th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Oregon Freeze Dry Foods. OFD Foods provides fully prepared entrees with a range of packaging options in food and non-food categories – for example, they’re the makers of Mountain House and Easy Meal. They’re based in Albany, Oregon and they’re hiring a Senior Brand Manager, a Director of Food Safety and Quality Assurance, a Warehouse Coordinator and a Junior Engineer.

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Exothermic Marketing We Don't Love

Why we don’t support list purchasing

As a marketing agency, our primary goal at Exothermic is to help spread the word for our partners who pay us money to do so. We are a business and we are impacted by our bottom line.

But our mission is to provide marketing for organizations that, at the end of the day, better people’s lives. Organizations that enable self-reliance.

Some marketing is unethical and even borders on the line of being illegal. In order to stick with our goal of bettering people’s lives and do work that helps us and others sleep better at night, there are marketing tactics we refuse to engage in.

Retargeting is one of them because at the end of the day, it may be a very effective marketing tactic but it is eroding a brand’s image within the self-reliance space.

Another tactic is list purchasing.

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News Update – May 5th 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism