I was privileged enough in terms of money and time to be able to attend the digital GamesBeat summit last week. Mainly because I was curious. But also because I’ve been trapped at home for over a month and while my husband is my favorite person (and Leo is more coherent these days), talking to new people was crazy neat. Continue reading “GamesBeat 2020 Wrap-up”
So nobody knows what the next few months hold and I’m not any wiser than any other shmuck out there. I do know, however, that some brands are pretty gross lately and I feel like calling them out. I mean, what else have I got to do? Continue reading “Some examples on how not to do COVID-19 marketing”
One of the most powerful assets in video game marketing is the use of videos. Seems intuitive, no? It’s in the freaking name of the hobby.
Here’s how to put the video back into video games for your marketing efforts.
Please note: this is NOT a guide on the technical aspect of actual video creation – we tend to leave that up to the videographers either on-staff or who we contract in to help with this piece of the marketing puzzle. Continue reading “Indie game video basics for teasers, trailers and gifs”
I get this question pretty regularly – can I do my own marketing for my video game? Or my games-industry adjacent organization?
Mainly this comes from smaller indie dev teams (with fewer than 10 people) but occasionally from larger groups.
The short answer: yes, of course.
The long answer: yes but you may not want to and here’s why (with a follow-up at the end – I know, this is biased, but I’ll try to be fair.)
It can be good to be ambitious. But I’m going to try to convince you that maintenance, not innovation, is one of the biggest things that can help marketing succeed.
We’re thrilled to announce our newest team member to join Exothermic – Aaron Ashlock! Continue reading “Welcome to the team, Aaron Ashlock!”
Here are a few things I see taking place in the murky marketing world supporting video games and companies near the video game industry in 2020. Continue reading “Video game marketing predictions for 2020”
As a marketer who is a big fan of email marketing, I can get easily riled when I see people abusing emails as a marketing channel or using email marketing illegally. Continue reading “Don’t gaslight people with your email subject lines”
Gotta show some love for local NC developers this year as a ton of great titles have come out! If you’re low on time (or ideas), support some local game companies with games that have been released this year. And for the record: I am making zero money off of this post. I just want to see some love for some good NC games! Continue reading “Last minute holiday idea: give games from NC developers made in 2019”
Customer care and service is one of your best marketing tools in the video game industry. The industry is known for its extremes – several companies, big and small, offer next to nothing in terms of support for their users and fans.
But the companies who go the extra mile and provide for their users tend to benefit from it.
So, say you spent money acquiring customers. Customer care and ensuring a great onboarding experience helps retain the users that you spent marketing money obtaining in the first freaking place.
Here’s how you can start thinking of customer support more seriously, even if you’re a small indie developer. Continue reading “Customer support as an extension of marketing”