Customer support as an extension of marketing

Customer care and service is one of your best marketing tools in the video game industry. The industry is known for its extremes – several companies, big and small, offer next to nothing in terms of support for their users and fans.

But the companies who go the extra mile and provide for their users tend to benefit from it.

So, say you spent money acquiring customers. Customer care and ensuring a great onboarding experience helps retain the users that you spent marketing money obtaining in the first freaking place.

Here’s how you can start thinking of customer support more seriously, even if you’re a small indie developer. Continue reading “Customer support as an extension of marketing”

So you’ve got an email sign-up button on your site, now what?

Pretty much every company has a “sign-up for more information!” button on their site these days that leads to a Gravity Forms or Ninja Forms repository that nobody remembers to check or, even better, a free MailChimp account that nobody remembers to check.

And then pretty much every company neglects to actually email people who opt in for more information. People have come to the site, said “please give me more information!” and then never received any follow-up.

Then when the company actually needs to send out a message (maybe they’re ready to announce a new game or new product line), there’s no process in place. No emails have been sent before to replicate, lists haven’t been segmented so there’s no telling who you’re actually emailing, or the email is sent and everyone either ignores it or marks the message as spam because they’ve forgotten about signing up in the first place.

Here are a few tips to get your company to send emails on a regular basis, even if you’re on the fence about doing so, so that when you need to email people they’re a) used to getting messages from you and b) you’ve already got a system in place to get your message out to people who want to hear it. Continue reading “So you’ve got an email sign-up button on your site, now what?”

Word of mouth marketing – what does that even mean?

Last week, I got to have an overdue hangout session with my friend Amy. When she’s been gaming lately, Overwatch has been her game of choice.

My husband, brother-in-law and myself have been back on the World of Warcraft train for the past few months and switched servers to start over again. Horde just wasn’t doing it for us like it used to, y’know? And my brother-in-law happened to choose a high population server with a low number of Horde players on it (who would’ve thought Proudmoore… named after Jaina Proudmoore…one of the main members of the Alliance… would be an Alliance-heavy server…) so the end-game was non-existent.

I talked with her about how we’re playing again and she was interested in the developments that’ve taken place since she left around a year ago. The Broken Shore questline is finally realistic, Argus is neat, all that jazz.

By the end of the day, she ended up rebooting her subscription and making a new character on our new server of choice.

Word of mouth is a hell of a drug, my friends. Continue reading “Word of mouth marketing – what does that even mean?”

How to host a webinar

Webinars are one of the most effective one-off digital marketing channels for B2B brands in terms of your ROI and all of the assets you can harvest from them afterwards. Here’s a checklist for getting started hosting your own webinar.

Pick your tool

There are a lot of options out there for webinars – some free, most paid. If this is for a larger brand, err on the side of paid. The one I rely on most in 2017 is GoToWebinar because GoToMeeting has been solid for me for several years. WebEx is another one with a large portion of the marketshare but personally, the experiences I’ve had running and attending WebEx webinars haven’t been as reliable.
Continue reading “How to host a webinar”

You should consider hosting a webinar

For a small to medium sized business to business (B2B) brands, webinars are one of the most effective marketing tools you have to utilize. They’re even useful for some business to consumer (B2C) brands.

The prep work involved

Webinars take some prepwork to get them off the ground. However, the prepwork involved helps you make sure you’ve got a good idea of what you want to get out of it but also brings a lot of your marketing alignment together. Continue reading “You should consider hosting a webinar”

News Update – July 7th 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism

Continue reading “News Update – July 7th 2017”

Jobs Update – July 6th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Spyderco. Spyderco, based in Golden, Colorado, is a cutlery company that produces knives and knife sharpeners. Spyderco pioneered many features that are now common in folding knives, including the pocket clip, serrations, and the opening hole. They’re hiring a Retail Sales Associate and a Sales Representative. Continue reading “Jobs Update – July 6th 2017”