I was privileged enough in terms of money and time to be able to attend the digital GamesBeat summit last week. Mainly because I was curious. But also because I’ve been trapped at home for over a month and while my husband is my favorite person (and Leo is more coherent these days), talking to new people was crazy neat. Continue reading “GamesBeat 2020 Wrap-up”
Riot Games is marketing Valorant into becoming the most anticipated game ever. Continue reading “How Riot Games is Marketing Valorant to Become the Most Hyped Game Ever”
Here are a few things I see taking place in the murky marketing world supporting video games and companies near the video game industry in 2020. Continue reading “Video game marketing predictions for 2020”
Customer care and service is one of your best marketing tools in the video game industry. The industry is known for its extremes – several companies, big and small, offer next to nothing in terms of support for their users and fans.
But the companies who go the extra mile and provide for their users tend to benefit from it.
So, say you spent money acquiring customers. Customer care and ensuring a great onboarding experience helps retain the users that you spent marketing money obtaining in the first freaking place.
Here’s how you can start thinking of customer support more seriously, even if you’re a small indie developer. Continue reading “Customer support as an extension of marketing”
Here’s an example of word of mouth marketing in motion – in early August, a friend of mine messaged and asked, “Have you seen Deep Rock Galactic?” Continue reading “Great Campaign from November, 2017: Deep Rock Galactic’s Alpha Test”
Social media can pay off, folks. Once in a blue moon. If you have a nontraditional approach to announcing your game and the game actually looks good. Continue reading “Great Campaign from October, 2017: A Goose Game Wins the Internet for a Day”
Last week, I got to have an overdue hangout session with my friend Amy. When she’s been gaming lately, Overwatch has been her game of choice.
My husband, brother-in-law and myself have been back on the World of Warcraft train for the past few months and switched servers to start over again. Horde just wasn’t doing it for us like it used to, y’know? And my brother-in-law happened to choose a high population server with a low number of Horde players on it (who would’ve thought Proudmoore… named after Jaina Proudmoore…one of the main members of the Alliance… would be an Alliance-heavy server…) so the end-game was non-existent.
I talked with her about how we’re playing again and she was interested in the developments that’ve taken place since she left around a year ago. The Broken Shore questline is finally realistic, Argus is neat, all that jazz.
By the end of the day, she ended up rebooting her subscription and making a new character on our new server of choice.
Word of mouth is a hell of a drug, my friends. Continue reading “Word of mouth marketing – what does that even mean?”
Webinars are one of the most effective one-off digital marketing channels for B2B brands in terms of your ROI and all of the assets you can harvest from them afterwards. Here’s a checklist for getting started hosting your own webinar.
Pick your tool
There are a lot of options out there for webinars – some free, most paid. If this is for a larger brand, err on the side of paid. The one I rely on most in 2017 is GoToWebinar because GoToMeeting has been solid for me for several years. WebEx is another one with a large portion of the marketshare but personally, the experiences I’ve had running and attending WebEx webinars haven’t been as reliable.
Continue reading “How to host a webinar”
For a small to medium sized business to business (B2B) brands, webinars are one of the most effective marketing tools you have to utilize. They’re even useful for some business to consumer (B2C) brands.
The prep work involved
Webinars take some prepwork to get them off the ground. However, the prepwork involved helps you make sure you’ve got a good idea of what you want to get out of it but also brings a lot of your marketing alignment together. Continue reading “You should consider hosting a webinar”