Marketing We Love Sustainability

Introducing Eco Gaming

We’re doing a thing!

Introducing, a news site with one goal: help gamers minimize their waste, one carbon footprint at a time.

Our goal with Eco Gaming is to provide gamers with information about relevant industry news, assessment of eco-friendly gaming hardware, advice for lessening waste that’s conducive to a gaming lifestyle, and (hopefully) does all of that without sounding preachy af.

We’re here to help, not judge. You do you with the info we provide.

But why?

Basically, I’ve been wanting to bring the games industry world and the sustainability world together for ages and never found great opportunities to do so.

Alex, my husband, was looking into buying a new computer mouse a few weeks ago and I basically said hold up, think it’s possible to find a sustainable computer mouse option? And I couldn’t find anything.


So. I asked some of the people who help out with Exothermic if they might be interested in contributing. And Asa started us with our first computer hardware overview (for mice!) and Arthur started us with our first company overview (Logitech is doing a lot of good stuff!)

We’re starting Eco Gaming with sustainable computer hardware options initially and will expand into other areas, like game reviews, later on once we figure out what that looks like.

It’s a lot easier to make recommendations for things that are more sustainable rather than say “hey, play this game because it consumes less data” or “hey, play that game because it has an environmentally friendly message.”

How can I help?

Just check out the site! Sign up for the email list if you’d like to get biweekly updates. Give us feedback on the content. Anything and all is welcome right now.

We’re going to test this through Q4 2020 to see if there is an audience here interested in more sustainable gaming options.

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GamesBeat 2020 Wrap-up

I was privileged enough in terms of money and time to be able to attend the digital GamesBeat summit last week. Mainly because I was curious. But also because I’ve been trapped at home for over a month and while my husband is my favorite person (and Leo is more coherent these days), talking to new people was crazy neat.

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How Riot Games is Marketing Valorant to Become the Most Hyped Game Ever

Riot Games is marketing Valorant into becoming the most anticipated game ever.

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Video game marketing predictions for 2020

Here are a few things I see taking place in the murky marketing world supporting video games and companies near the video game industry in 2020.

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Customer support as an extension of marketing

Customer care and service is one of your best marketing tools in the video game industry. The industry is known for its extremes – several companies, big and small, offer next to nothing in terms of support for their users and fans.

But the companies who go the extra mile and provide for their users tend to benefit from it.

So, say you spent money acquiring customers. Customer care and ensuring a great onboarding experience helps retain the users that you spent marketing money obtaining in the first freaking place.

Here’s how you can start thinking of customer support more seriously, even if you’re a small indie developer.

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Great Campaign from November, 2017: Deep Rock Galactic’s Alpha Test

Here’s an example of word of mouth marketing in motion – in early August, a friend of mine messaged and asked, “Have you seen Deep Rock Galactic?”

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Great Campaign from October, 2017: A Goose Game Wins the Internet for a Day

Social media can pay off, folks. Once in a blue moon. If you have a nontraditional approach to announcing your game and the game actually looks good.

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Word of mouth marketing – what does that even mean?

Last week, I got to have an overdue hangout session with my friend Amy. When she’s been gaming lately, Overwatch has been her game of choice.

My husband, brother-in-law and myself have been back on the World of Warcraft train for the past few months and switched servers to start over again. Horde just wasn’t doing it for us like it used to, y’know? And my brother-in-law happened to choose a high population server with a low number of Horde players on it (who would’ve thought Proudmoore… named after Jaina Proudmoore…one of the main members of the Alliance… would be an Alliance-heavy server…) so the end-game was non-existent.

I talked with her about how we’re playing again and she was interested in the developments that’ve taken place since she left around a year ago. The Broken Shore questline is finally realistic, Argus is neat, all that jazz.

By the end of the day, she ended up rebooting her subscription and making a new character on our new server of choice.

Word of mouth is a hell of a drug, my friends.

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How to host a webinar

Webinars are one of the most effective one-off digital marketing channels for B2B brands in terms of your ROI and all of the assets you can harvest from them afterwards. Here’s a checklist for getting started hosting your own webinar.

Pick your tool

There are a lot of options out there for webinars – some free, most paid. If this is for a larger brand, err on the side of paid. The one I rely on most in 2017 is GoToWebinar because GoToMeeting has been solid for me for several years. WebEx is another one with a large portion of the marketshare but personally, the experiences I’ve had running and attending WebEx webinars haven’t been as reliable.

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You should consider hosting a webinar

For a small to medium sized business to business (B2B) brands, webinars are one of the most effective marketing tools you have to utilize. They’re even useful for some business to consumer (B2C) brands.

The prep work involved

Webinars take some prepwork to get them off the ground. However, the prepwork involved helps you make sure you’ve got a good idea of what you want to get out of it but also brings a lot of your marketing alignment together.