In 2012, I wrote an article on Gamasutra, one of the leading game industry news sites, about gamification – “Gamification: the Misunderstood Dirty Word”
Surprisingly, it still holds up. Half a decade later, here’s the overview along with a few recent revisions.
Gamification – what is it?
Gamification is still pretty misunderstood.
“Gamification” is, in essence, the process of using game mechanics and game design to enhance things that aren’t games.
In the marketing and startup world, this concept is being heavily embraced and making a lot of people a lot of money right now, whether they have experience in game design and deserve that money or not. Similar to the buzzword of social media, the true experts at social media are the people who were experts at communication and social mechanics that took their knowledge and applied it to online networks.