One of the most powerful assets in video game marketing is the use of videos. Seems intuitive, no? It’s in the freaking name of the hobby.
Here’s how to put the video back into video games for your marketing efforts.
Please note: this is NOT a guide on the technical aspect of actual video creation – we tend to leave that up to the videographers either on-staff or who we contract in to help with this piece of the marketing puzzle. Continue reading “Indie game video basics for teasers, trailers and gifs”