Every business needs a website. If you want your esports organization to be financially successful, you have to start treating your esport organization as a business rather than a hobby. So I want to breakdown how your esports website can look and give you examples of great websites within the esports industry.
According to Cody Luongo at Esports Insider, “Franchising promises longevity and a sustainable ecosystem for esports to snowball in, providing a structure professional gaming was formerly unequipped with.” As with any scenario, there are pros and cons. This article explores some of the pros and cons of esport leagues switching to a franchised format.
Have you ever noticed that esport organizations sign players that do not play on their esport rosters? For example, 2019 Content Creator of the Year finalist Jack “CouRage” Dunlop does not play on a professional roster for 100 Thieves. However, as of May 28th, 2019, 100 Thieves welcomed CouRageJD to its content creator team. So, why would an organization like 100 Thieves want to sign someone that will never win them a League of Legends World Championship?
Riot Games is marketing Valorant into becoming the most anticipated game ever.
It is no secret that esports is a thriving industry. Newzoo reports that the global revenue for esports in 2020 will be $1.1 billion.
In my last blog, I wrote about the effectiveness of Influencer Marketing in Video Games, but it will not be useful for your business if you do not approach it correctly. I want to use this blog to help you implement Influencer Marketing into your strategy.
What is Influencer Marketing?
I recently went on my Bachelor trip. When we stopped to get gas, one of my groomsmen (Grubbs) came out of the gas station holding a Coconut-Berry Red Bull. To everyone else, Grubbs was getting a random drink. However, I happen to know that Grubbs is a massive consumer of live-streams. The largest streamer is Ninja and Red Bull is a sponsor of Ninja. I also happen to know that Ninja’s “favorite” flavor of Red Bull is none other than Coconut-Berry. Coincidence, or something more? When I asked Grubbs about it he said: “I don’t even really like coconut but I started liking it probably just because he did.”