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Jobs Update – May 4th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Beretta U.S.A. Beretta is the oldest firearms manufacturer in the world. The US-arm of this historic company was founded in 1977 and currently employs about 300 US employees in its production facility in Gallatin, Tennessee, offices in Accokee, Maryland, and in its warehouse in Fredericksburg, Virginia. They’re currently hiring a Tool & Die Supervisor, a Tool & Die Maker and a Machine Operator.

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Email Marketing Learnings

The legal basics of email marketing in the US

In the US, the primary law you want to familiarize yourself with if you’re doing email marketing is the CAN SPAM Act of 2003.

Each and every separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654.

For the most part, the law is in line with common sense and helps your relationship with your customers in the long-run. But here’s a breakdown of the main components.

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News Update – April 28th 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism

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Jobs Update – April 27th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from The North Face in Alameda, California. The North Face is an outdoor product company that specializes in outerwear, footwear and equipment like backpacks, tents and sleeping bags. They’re seeking a Social Media Coordinator, a Senior Brand Management Director and a Junior Copywriter.

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Learnings Marketing Basics Website

SEO doesn’t have to be complicated

Search engine optimization (SEO) has had a mixed rap for many years now. Several people claim to be SEO experts while failing to effectively help sites boost their search rankings. On the flip side, small business owners have been intimidated by the a lack of HTML and technical knowledge in order to utilize the basics of SEO.

There’s also a fear of messing things up and Google (or other search engines, like Bing or Baidu) “punishing” your site.

But truth be told, for most businesses…experts aren’t needed here. If you’re a small business owner with a small team running the majority of your operations, there’s a simple way to manage SEO.

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Exothermic Learnings Marketing Basics Website

What’s the most important digital marketing channel for brands?

Your website.

I’m tempted to just end this article here…but I guess I’ll explain why.

Owning vs. Renting

As a business owner or a marketing team, you want to spend more time on the properties you own versus the ones that you rent.

You own your website. At no point will the Internet say to you, “You can’t do this on your site” or “The permissions on your site have changed” or “We are not going to promote content from you as regularly.”

SEO algorithms may change, which may affect your traffic and your rankings in subtle way. But for the most part – you own this property. An entity telling you what you can and can’t do here is limited.

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News Update – April 21st 2017

Exothermic is the leader in self-reliance brand marketing, but we like to share our wisdom with the world. Here are the top stories we’ve identified this week in our markets:

Survivalism

  • This garden house grows enough food for three generations of one family, Vietnamese firm Vo Trong Nhia Architects are no strangers to bringing green space indoors, but their new Binh House can actually grow enough food for three generations of one large family.
  • Here’s What Our Food Might Look Like in a Climate Change-Induced Dystopia, Food scientists are already looking to some dramatic-sounding
    Image: Photograph by Heami Lee, food styling by C.C. Buckely, prop styling by Rebecca Bartoshesky, Art Direction by Allie Wist.

    options, from bugs to lab-grown meat to large fish farms, in order to feed a world whose population could approach ten billion humans by 2050. Combined with climate change, the food of the distant future may look very different.

  • How Western civilisation could collapse, Some possible precipitating factors are already in place. How the West reacts to them will determine the world’s future, says Rachel Nuwer.
  • The Survivalist Trailer Shows Why There’s No Such Thing as a Peaceful Post-ApocalypseThe Survivalist is the feature debut of writer-director Stephen Fingleton, and if the trailer’s anything to go by, it looks to be a visually stunning and creepily intimate take on the wilderness-dystopia tale. Everybody wants something, everybody needs something, and they’re willing to do just about anything to get it. And who needs a lot of dialogue when you’ve got a stockpile of weapons?
  • Salt Makes You Hungry, Not Thirsty, Study Says, “In a study carried out during a simulated mission to Mars, an international group of scientists has found exactly the opposite to be true. ‘Cosmonauts’ who ate more salt retained more water, weren’t as thirsty, and needed more energy.” So if you don’t want to gain weight on your trip to Mars, don’t eat salty chips. If you don’t want to gain weight at home, maybe you should stay away from them as well.
  • Swinging robot inspired by sloths could help future farmers, Could Robots could help us ramp up food production? Georgia Institute of Technology (Georgia Tech) scientists believe so. They designed Tarzan, a robot inspired by swinging sloths, that could help future farmers more effectively monitor their crops.
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Jobs Update – April 20th 2017

Survivalism Jobs

If helping people prepare for the wilderness and the unknowable future is exciting for you, check out the Survivalism Jobs on the Exothermic job board.

This week, we’ve highlighted jobs from Patagonia in Ventura, California. Patagonia is a long-standing outdoor apparel brand founded in 1973. They’re in the survivalism space but the mainly offer sustainable outdoor clothing. They’re looking for a Marketing Operations Manager, Development Manager, an Agile Project Manager and more. 

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Exothermic Learnings Marketing Basics

Set your business goals before your marketing goals

I am consistently asked by business owners, “Should I make a Facebook page?” or “What keywords should I use for my SEO?” or “If I want to increase sales, what ads should I spend money on?”

My most consistent answer: I don’t know.

With a follow-up question: What are your business goals?

If your marketing tactics aren’t flowing up to your marketing strategy and if your marketing strategy isn’t flowing up to your business goals and strategy, that Facebook page is going to be a complete waste of time.

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Exothermic Learnings Marketing We Love

What is Gamification?

In 2012, I wrote an article on Gamasutra, one of the leading game industry news sites, about gamification – “Gamification: the Misunderstood Dirty Word

Surprisingly, it still holds up. Half a decade later, here’s the overview along with a few recent revisions.

Gamification – what is it?

Gamification is still pretty misunderstood.

“Gamification” is, in essence, the process of using game mechanics and game design to enhance things that aren’t games.

In the marketing and startup world, this concept is being heavily embraced and making a lot of people a lot of money right now, whether they have experience in game design and deserve that money or not. Similar to the buzzword of social media, the true experts at social media are the people who were experts at communication and social mechanics that took their knowledge and applied it to online networks.